Open Call for Holiday Market 2026: Seeking Vendors + Pop-up Hosts!
Scroll down for the Chinese translation 請往下翻閱中文翻譯
Welcome to Chinatown is bringing the neighborhood together for a festive Holiday Market at our Small Business Innovation Hub at 115 Bowery Street. From Friday, Nov 20th to Thursday, Dec 24th** we’re opening our doors to visitors who want to shop local and celebrate the season with makers, creators, food vendors, and the community.
We’re looking for vendors and pop-up hosts to join us for this five-week curated shopping experience!
**This market will run like a retail/department store. Merchandising, inventory and sales will be consolidated and managed by WtC. You will not need to be present during all operating hours but participating vendors are required to work a few weekend shifts.
About the 2026 Holiday Market
Welcome to Chinatown's Holiday Market is an open event where visitors can shop for one-of-a-kind gifts, while enjoying seasonal treats and supporting local entrepreneurs. Expect a carefully curated mix of creators, makers, food and drink brands, all with plenty of holiday cheer. Our Holiday Market offers a real-world setting to introduce your brand, connect with customers, and grow your following, all of which reflect Welcome to Chinatown's core mission of supporting small businesses and entrepreneurs.
Who should apply for the market?
We're calling all entrepreneurs who celebrate AAPI heritage and the Chinatown community through their products, including:
Makers and artists with giftable goods, from ceramics and prints to jewelry and home goods
Food and beverage vendors with packaged snacks, baked goods, or seasonal treats
Emerging brands looking to test retail appeal ahead of the new year
Small business owners looking to experiment and expand
Past program participants who want to apply what they’ve learned with us
What you get:
Dedicated space for your products during select windows of time during the Holiday Market run at The Hub
Table, chairs, and display furniture
Promotion through Welcome to Chinatown's platforms
Support from Welcome to Chinatown’s team before, during, and after the market
Access to holiday shopping foot traffic and a supportive network of fellow entrepreneurs, community members, and business experts
Want to host a weekend pop-up during our market hours?
Our 2026 Holiday Market will also select 5 businesses to host weekend-long pop-ups between Friday, November 20th to Thursday, December 24th. If you’re a business owner interested in engaging with a festive customer base and build awareness for your brand without additional costs, complete the pop-up application below! Note: Pop-up hosts must be available all weekend.
Apply:
Applications are due by Wednesday, October 14th at 11:59pm EST. Selected vendors will be notified by mid-late October.
2026年節慶市集開放徵集:招募攤商與快閃活動主辦方!
Welcome to Chinatown將於位於Bowery街115號的「小型商務創新中心」(Small Business Innovation Hub),舉辦一場歡樂的節慶市集,凝聚整個社區的力量。從11月20日(星期五)至12月24日(星期四)**,我們將敞開大門,歡迎希望支持在地商家、與各方創作者、創業者、美食攤商及社區居民共度佳節的訪客蒞臨。
我們正在徵集攤商與快閃活動主辦方,加入這場為期五週、精心策劃的購物體驗!
**本市集將以零售/百貨公司的模式營運。商品陳列、庫存管理與銷售將由WtC統一整合與管理。參與攤商無需全程在場,但需配合排班,參與部分週末班次。
2026年節慶市集簡介
Welcome to Chinatown節慶市集是一場開放式活動,訪客可在此選購獨一無二的禮品,同時享用應景美食,並支持在地創業者。市集匯聚精心策劃的創作者、手作職人,以及美食飲品品牌組合,洋溢滿滿的節慶氛圍。我們的節慶市集提供一個真實的實體場域,讓您推廣品牌、與顧客建立連結,並拓展您的追隨者群,這一切都呼應了Welcome to Chinatown支持小型企業與創業者的核心使命。
誰適合申請參加市集?
我們誠摯邀請所有透過自身產品展現亞太裔美國人文化傳承與華埠社區精神的創業者參與,包括:
提供陶瓷、版畫、珠寶、家居用品等適合作為禮品之手作品的職人與藝術家
提供包裝零食、烘焙食品或應景美食的餐飲攤商
希望在新年前測試零售市場接受度的新興品牌
希望嘗試新方向並拓展業務的小型企業主
希望運用過往課程所學、再次與我們合作的計畫校友
您將獲得:
在The Hub節慶市集舉辦期間,於特定時段獲得專屬的產品展示空間
桌椅及展示陳列家具
透過Welcome to Chinatown的平台進行宣傳推廣
Welcome to Chinatown團隊於市集前、市集期間,以及市集結束後提供全程支援
接觸節慶購物人潮,並加入由創業夥伴、社區成員及business專家組成的互助網絡
想在市集開放時段主辦週末快閃活動嗎?
我們的2026年節慶市集也將甄選5間企業,於11月20日(星期五)至12月24日(星期四)期間主辦為期一個週末的快閃活動。如果您是企業主,有興趣接觸充滿節慶氛圍的顧客群,並在不額外增加成本的情況下提升品牌知名度,歡迎填寫下方快閃活動申請表!請注意:快閃活動主辦方須全程配合週末時段。
申請方式:
申請截止日期為10月14日(星期三)晚上11:59(美東時間)。獲選攤商將於10月中下旬收到通知。
