Our Mission
Driving Manhattan’s Chinatown toward a future where tradition meets innovation, Welcome to Chinatown’s mission is to bolster its local businesses and entrepreneurs and to forge connections across our community.
Together, we will keep Chinatown open as a beacon of cultural and economic resilience.
Our Values
We are Partners, not Saviors.
We are here to support and augment the existing assets of our communities, and we recognize the best solutions are the ones ideated and delivered in partnership with our community. We build relationships with small business owners and community members by applying our diverse range of skills toward already resilient and adaptive establishments inherent to immigrant communities.
We listen before we deliver.
Our work is rooted in listening and empathy. We don’t pretend to have all the solutions, and know that both challenges and solutions come first from understanding our communities’ end experiences.
We honor the culture and community of Chinatown.
We embrace the legacy of those who built Chinatown to what it is today: a symbolic neighborhood rich with history, built on the backbone of immigrants and carried on by multiple generations of families, entrepreneurs, and organizations.