
A Day in Chinatown with Documentary Film Director Nicolas Heller (@newyorknico)
Welcome to a the latest installment of our mini series “A Day in Chinatown with…” where our favorite New Yorkers, part-time New Yorkers and/or New York fanatics share with us their favorite Chinatown spots. There is so much to explore and love about Chinatown; every corner of the neighborhood has its gems.
Our next guest is Nicolas Heller, otherwise known as New York Nico or New York City’s Unofficial Talent Scout. A storyteller and hypeman for New York City, Nico showcases the most interesting individuals in New York City. A frequent patron of Chinatown establishments, Nico shared with us his favorite Chinatown spots and why.

A Day in Chinatown with Cook and Food Writer Hetty McKinnon (@hettymckinnon)
Welcome to our next spotlight of our new mini series “A Day in Chinatown with…” where cookbook author and food writer Hetty McKinnon shares with us her favorite Chinatown spotlights.
According to Hetty, “No matter where I am in the world, Chinatown is my happy place. It's the place I connect with my cultural heritage, somewhere that eases my homesickness, a place where I feel at home. Importantly, Chinatown is a safe place for all, no matter who you are or where you are from, it has always been a haven for everyone who seeks good food, and a vibrant sense of community. “

Business Spotlight: Pasteur Grill and Noodles
Welcome to Chinatown is excited to spotlight Longevity Fund recipient Pasteur Grill and Noodles. After escaping the Vietnam War by boat, Dennis Chung came to New York with his family at the age of 21 to start a new life. In 1995, Mr. Chung purchased Pasteur Grill and Noodles (originally founded in 1987 as “Pasteur”) to showcase the cuisine from his childhood. For the past 25 years, Pasteur Grill and Noodles has been serving traditional Vietnamese dishes such as phở, pork chops, and bánh mì (Vietnamese sandwiches).

Business Spotlight: Lee Ren Beauty Salon
Welcome to Chinatown spoke with Wong Chee Peng, owner of Lee Ren Beauty Salon and a Longevity Fund grant recipient. The full-service salon offers affordable haircuts, perms, trims, color, and more.

Business Spotlight: Soft Swerve Ice Cream
Opened by childhood friends Mike and Jason, Soft Swerve, a Longevity Fund grant recipient, serves unique, Asian-inspired ice cream flavors. Soft Swerve has captured the hearts of many with exciting flavor rotations and drool-worthy Instagram page.