Care for Chinatown: Our Neighborhood Revitalization Initiative [愛心華埠] ，我們的社區振興計劃
Update (as of 5/26/20): Applications are now open! If you are a Chinatown business interested in receiving a mural, please complete and submit this form by June 8, 2020.
更新公告（5/26/20）：申請表格現已開放接受申請！ 如果您是華埠有意獲得壁畫的商家，請在2020年6月8日以前填寫完並提交此表格。
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Chinatown will always be open, and with your support, we can create a more vibrant neighborhood to return to — one that takes the thoughts of local residents and businesses into consideration as Chinatown recovers and reemerges from the pandemic.
華埠將永遠開門營業，並期望協同您的支持，一起營造出一個更加充滿活力的社區。在協助華埠恢復生機的同時，我們會傾聽當地居民以及商家的想法和意願，以作考量。
Welcome to Chinatown is here to uplift the stories of the local residents and businesses. We are here to listen and help them during this pandemic. That’s why we’re excited to launch Care for Chinatown, our neighborhood revitalization program to help freshen up and enhance Chinatown businesses while preserving its historic cultural footprint.
「歡迎來華埠」志在宣揚當地居民和企業的故事。在疫情期間，傾聽他們的擔憂並提供幫助。
因此，我們很高興推出“愛心華埠”計劃。這是我們的社區振興計劃，旨在協助振興社區發展並提升華埠的生意，同時也保留其歷史文化足跡。
Chinatown thrives on creativity and culture; our neighborhood mixes old with new, and we take good care of our community while maintaining our identity. Care for Chinatown aims to revitalize growth following the impact of COVID-19 by helping Chinatown look and feel its best. A well-kept community supports economic development, a sense of identity, improves neighborhood perception from the inside out, and is inviting to residents and visitors alike.
華埠具有豐富的創新力和文化，更是一個將新與舊融為一體的社區。在照顧好社區的同時也維護著華埠的文化背景。 “愛心華埠”旨在振興華埠的發展(因受新冠肺炎疫情的影響)，給華埠營造出一個最佳的面貌。一個妥善維護的社區可以幫助經濟發展，增強文化特質，更可以從內到外的改善社區觀感，也可以讓居民和遊客感受到親切感。
Why we’re starting with murals
Chinatown has become a unique district with a ranging display of street art and murals that bring our neighborhood’s vibrancy to life. From projects like #88gates to @greetingstour, these creative works of art become a life size canvas for independent artists to show their love for Chinatown. In partnering with local illustrator and muralist Loe Lee, we hope to offer these murals as one way we can help Chinatown businesses freshen up their physical spaces to welcome back in locals and visitors alike and highlight all there is to love about our neighborhood through art.
為什麼先從壁畫著手行動
各式各樣的街頭藝術和壁畫成為華埠的一種特色，使社區充滿生機。獨立藝術家像是#88gates和@greetingstour把他們具創意性的藝術作品放到真人大小的畫布上，來表達他們對華埠的熱愛。所以我們希望與當地插畫家和壁畫家Loe Lee合作，以提供壁畫的方式，協助華埠商家，給店面內外一個煥然一新的面貌。歡迎當地居民和遊客回來光顧，並透過藝術突顯出華埠的特色。
According to research published by the Sign Research Foundation in 2012, 60% of businesses increased sales by an average of 10% after placing new signage, like large-scale pictures or wall murals. Though this study was conducted in 2012, there has been increasing news coverage recently on muralists around the nation covering closed shop fronts with uplifting and motivational art that helps bring color back to the neighborhoods.
根據Sign Research Foundation(標牌研究基金會)在2012年發布的研究，在放置新的標牌（例如大型圖片或壁畫）後，60%的企業平均銷售額增加了10%。雖然這項研究是在2012年做的調查，全國各地近期有越來越多的新聞，報導壁畫家在停業的店家門面畫上勵志的插畫，頗振奮人心，此舉動更將色彩帶回了社區。
Graphic illustrations have the ability to convey strong messages and emotions better than words. In the same spirit, murals give businesses the opportunity to tell a compelling and memorable brand story, and reinvent the way they promote themselves.
插画比文字更能傳達出強有力的信息和情感。同樣的，業主有機會從壁畫中敘述他們創業的心路歷程，以新面貌來推銷自己。
By partnering with Loe, Welcome to Chinatown helps carry out her vision of bringing back love and morale to the neighborhood through art that celebrates the culture and narrative of Chinatown. Loe will design and paint 10 custom murals: two murals for the Chinese American Planning Council (CPC) and eight for businesses in the community impacted by COVID-19. The murals will be at no cost to the business owners to promote their reopenings.
透過與Loe的合作，「歡迎來華埠」希望落實我們的願景，透過藝術把愛和風氣帶回社區，共享華埠代代傳承的文化與故事。Loe Lee將設計和繪製十幅定製壁畫：其中兩幅壁畫將贈送給華人策劃協會(CPC)，另外的八幅壁畫是給受新冠肺炎疫情影響的店家。壁畫將免費贈送給業主, 推銷他們恢復營業。
We need your help to raise $10,000 for Murals by Loe Lee to cover the cost of supplies. Loe has graciously donated her time and skills, and will consult with each business owner to create a mural representative of their business’ identity.
我們需要您的幫助，為壁畫活動籌集10,000美元，以支付材料費用。Loe將貢獻自己的時間和技能，與每位業主進行溝通，以構畫出最具代表企業精神和形象的壁畫作品。
For Chinatown businesses interested in a mural, subscribe to our newsletter (sign up at the bottom of this page) for more information. Applications will open Friday, May 22.
對壁畫活動感興趣的華埠商家，請至此頁最底下邊申請訂閱我們的電子新聞月報以便收取更多的資訊。申請表將於五月二十二日，星期五開放申請。
To learn more about the Care for Chinatown: Murals by Loe Lee and to donate, visit https://give.cornerstone.cc/welcometochinatownfr.
想了解更多有關[愛心華埠]: Loe Lee的壁畫活動信息和捐款方式，可查看 https://give.cornerstone.cc/welcometochinatownfr.
About the artist
Loe Lee is a senior branding designer turned illustrator living in Chinatown NYC. She has had the privilege of illustrating for both Fortune 100 companies and local businesses. Loe has been part of the Chinatown community since before her birth, her grandparents having immigrated there in the 1960s.
藝術家的簡介
Loe Lee，現居紐約華埠，曾任資深品牌設計師，現在是一位插畫家。她有幸為美國《財富》 100強裡的公司和本土企業作畫過。 Loe自出生前就已是華埠的一份子，她的祖父母在1960年代移居此地。
She attended preschool there, went to Dr. Poon’s, volunteered at Fun Fun Saturday, gets her hair cut at Cutting Edge Z, and goes to Kong Sihk Tong every Sunday.
她在華埠上過學前班，也就是Dr. Poon’s潘博士的幼稚園學前適應班。曾在夏日繽紛星期六當過志工。她常去Cutting Edge Z剪頭髮。每個星期天會光顧Kong Sihk Tong。
Portfolio: http://laurenelizabethlee.com/ | @byloelee
