Welcome to Chinatown v2.0

News
Written By Victoria Lee

Welcome to our newly designed website! Welcome to Chinatown has a new brand and look thanks to the generous support and talent of our team of volunteer designers.

For the re-branding of Welcome to Chinatown our Branding & Design Lead, Harry Trinh, married what was old and timeless with Chinatown and reimagined it for our mission. His primary inspiration was traditional Chinese medicine packaging mainly exported from Hong Kong. Design motifs similar to White Flower Oil or Pei Pa Koa were key to his typographical and graphic treatments. Our goal was to bring what is familiar to the Chinatown's community into our brand and have it help bridge and heal our community for now and the future. Swipe through to see some of new colors and more!

Thank you Luisa Beata for her typography support, and Jessica Lee and Kathy Lac for their web design support! To learn more about our Volunteers, visit the Our Mission tab.

Victoria Lee

Victoria (Vic) Lee is the co-founder of Welcome to Chinatown, leading community outreach and operations for the initiative. Vic is an industry recognized corporate travel and meetings strategist at The Estée Lauder Companies, and an aspiring author. Chinatown was her second home, spending every Sunday at her late grandmother's apartment on Eldridge Street, until it became her only home after moving there in 2010. The vivaciousness of Chinatown has shaped her as a person, and because of that, she owes so much to Chinatown. While she has more than a handful of favorite places, Vic can never turn down a good plate of roasted duck and a beer.

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