Join us for a conversation around the power of storytelling, and learn how to find your voice, craft a story and set your brand apart!

Come learn from expert storytellers and the coolest leaders in retail. These three business owners use storytelling to shape their brands, grow their audience, and share unique stories that resonate and stick.

Join us for a panel, Q+A and hang — and learn how to tell your own story too.

Lights snacks + drinks (from The Lucky Ox) will be provided!

Panelists:

Caroline Weaver, The Locavore Guide & The Locavore Variety Store

Caroline Weaver is a retail advocate and founder of The Locavore Guide -- a directory and platform that's all about shopping local in NYC. As a seasoned shop owner herself, she's on a mission to identify the cracks and navigate a more sustainable future for independent retail. @thelocavorenyc| Website

Daisy Chen, Yoseka Stationery

Daisy Chen is a mom of 2, native New Yorker, and co-founder of Yoseka Stationery, a Brooklyn brick-and-mortar shop and e-commerce website specializing in Asian stationery. In 2024, she and her husband/co-founder, Neil, organized Stationery Fest, a 3-day stationery festival featuring international stationery brands from around the world. @yoseka.stationery | Website

Lisa Cheng-Smith, Yun Hai

Lisa Cheng Smith founded Yun Hai in 2018 with the intent to bring visibility to the culture, cuisine, and independence of Taiwan through its foodways. With a background in design, creative direction, business strategy, and retail, she’s come to believe that commerce can be a pathway for good when values are upheld, knowledge is shared, and communities are respected. She views her role as a distributor as a way of participating in the traditional foodways of Taiwan, opening a connection between Taiwan’s producers and their audience in the United States. @yunhaishop | Website