About the Longevity Fund Small Business Grants
The Longevity Fund aims to support locally-serving small businesses in Manhattan Chinatown. This fund uplifts and assists businesses, especially those most at-risk, based on cultural and socioeconomic barriers that have prevented them from pursuing improvement and creative projects that will drive long-term sustainability to ensure Chinatown will be open for generations to come.
Awarded in late March, The Longevity Fund will provide assistance in the form of monetary grants to assist Manhattan Chinatown small businesses with business improvement projects (marketing, physical space improvements, operations, etc.). With The Longevity Fund, we hope that we ensure Chinatown, both its community and legacy, will be here for future generations from all walks of life to enjoy.
长寿基金
长寿基金旨在支持为当地提供服务的曼哈顿唐人街的小企业。该资助金为企业提供支持和帮助，特别面向由于文化和社会经济壁垒而面临最高风险的企业，以期支持资助企业克服险阻、从事改善和创造性项目，通过推动长期可持续发展，保障中国城长久繁荣。
长寿基金将于3月下旬颁发，将以货币形式提供援助，帮助曼哈顿唐人街的小型企业进行商业改进项目（营销、实体空间改进、运营等）。我们希望能够通过长寿基金来确保唐人街及其社区和文化遗产继续保留，让各行各业的后代享受。
長壽基金
長壽基金旨在支持為當地提供服務的曼哈頓唐人街的小企業。該資助金為企業提供支持和幫助，特別面向由於文化和社會經濟壁壘而面臨最高風險的企業，以期支持資助企業克服險阻、從事改善和創造性項目，通過推動長期可持續發展，保障中國城長久繁榮。長壽基金將於3月下旬頒發，將以貨幣形式提供援助，幫助曼哈頓唐人街的小型企業進行商業改進項目（營銷、實體空間改進、運營等）。我們希望能夠通過長壽基金來確保唐人街及其社區和文化遺產繼續保留，讓各行各業的後代享受。Chinatown Impact Study
Welcome to Chinatown conducted an in-depth study to: quantify Manhattan Chinatown’s historic economic exclusion, assess its enduring strengths and emerging vulnerabilities, and determine recommendations to strengthen the Chinatown small business community, and keep Chinatown open for generations to come. Read our Chinatown Impact Study to learn more about how our Longevity Fund is shaped by our research.
Photo by Cindy Trinh
Previous Grant Recipients
Since Welcome to Chinatown’s inception, the organization has distributed over $750,000 in grants. Learn more about some of their grant recipients below, and click here to contribute to The Longevity Fund.
Ben’s Meat Market, December 2020 grant recipient
"Our shop is located in the heart of Manhattan Chinatown and we sell fresh meat, cooked food, groceries, baked goods, and more. Even under the pandemic, we decided not to increase prices and sell at a lower price to benefit our customers. All our groceries are sold at a lower price, to ensure our community can enjoy delicious food at a reasonable price. We’d rather work more to make our customers happier. What we earn is not important, and to be happy is the most important. We truly appreciate the help of Welcome To Chinatown and the grant which will help ease the economic burden of our business."
Learn more about their story here.
K&E Jewelry, February 2021 Grant Recipient
"My commercial store tenant K & E Jewerly received funding from your organization. The money that the organization gave him has helped him a lot and managed to keep his business operating. When Covid hit, I was extremely worried about his business and his family. I did my best to give all the concessions I can. We have asked for help from everything from the city/state/local leaders. We haven't received any help from any of them. However with your organization's help, it gave us hope and light that perhaps we can continue in Chinatown. We are forever grateful for your help."
Learn more about their story here.
Golden Diner, January 2022 Grant Recipient
“I’m grateful to be so closely connected with Welcome to Chinatown who work tirelessly to uplift our community. Not only do they directly support small businesses like mine, they exemplify the new wave of community builders and leaders. Welcome to Chinatown is preserving Chinatown’s culture steeped in history, while shaping its future in a fresh and conscientious way.”
Learn more about the business here.