‘Care for Chinatown’ Brings Vibrancy Back to the Heart of Manhattan Chinatown With Murals By Loe Lee
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‘Care for Chinatown’ Brings Vibrancy Back to the Heart of Manhattan Chinatown With Murals By Loe Lee

Since Care for Chinatown launched in May 2020, muralist Loe Lee has designed and painted five large-scale murals in various parts of Manhattan Chinatown. Care for Chinatown is a neighborhood revitalization project founded by Welcome to Chinatown and Loe Lee at the beginning of the COVID-19 pandemic.

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Read It Forward Recap
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Read It Forward Recap

In partnership with Immigrant Social Services (ISS), Welcome to Chinatown is increasing students’ access and ownership of books that reflect multicultural experiences, while supporting Chinatown small businesses.

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Now Open: Welcome to Chinatown’s Accelerator
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Now Open: Welcome to Chinatown’s Accelerator

A good beverage program can increase gross margin by 75%, while beverages themselves usually sell at an 80% margin or above. In partnership with Lunar Hard Seltzer and With Warm Welcome, our Longevity Fund Small Business Accelerator hopes to test some of the potential opportunities that current Chinatown restaurants, bars, and cafés may have to help increase revenue and profitability.

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