Chili Crisps & Chili Oils
OK, let’s chat about something 🌶️
Through our work and community, we’ve seen AAPI food entrepreneurs pour everything into getting their flavors out there. AAPI founders have tirelessly worked to gain recognition and shelf space – constantly pushing back on the narrative that our flavors aren’t “western” enough, and often using personal finances to bring their dreams to life.
It’s undeniable that David Chang and Momofuku were pioneers in this space, bringing more attention to the household condiments we grew up with in our pantries. He’s been through the struggle and that’s why it’s all the more disheartening to see Momofuku’s recent cease & desist actions over the words “chili crunch”.
As of April 12, David Chang said that Momofuku will not enforce the trademark, so that any brand can own it. We are proud of those in our community who have spoke up and shared their stories. In a world where food unites, we believe there’s room for all to thrive without gatekeeping flavors that belong to everyone. As we stand by the side of creators who’ve been community-minded and supportive of initiatives like Welcome to Chinatown, we encourage our followers to celebrate and support the diversity of AAPI-founded brands making waves.
Let’s explore and savor the unique tastes of other brands!
Explore more brands
The special thing about chili crisp is that no two taste exactly the same! Each recipe is meticulously made with a unique combination of spices and aromatics. There are so many exciting brands led by visionary founders (many of whom we are proud to have partnered with in the past) that are bringing their own heritage and culture to life in their products — explore some of our favorites below.
Fly By Jing
Vibrant brand started by Chengdu-born Jing Gao selling popular Sichuan chili crisps, sauces, and more inspired by her home
Xi’an Famous Foods
Beloved NYC noodle shop established by Xi’an native Jason Wang cooking up tasty Xi’an noodle dishes that are known for their spicy sauces
CY Eats
Chili oil started by Christine Yi, who wanted to recreate the chili oil she loved while traveling across China for 7 years
SMÁLÀ
Chili oil made by the Fung Brothers, who were inspired by the Chinese and Italian flavors they explore on their channel
Homiah
Malaysian brand founded by Malysian-born Michelle Tew offering Malaysian spice kits and sambal inspired by her family recipes
Mìlà
Chinese American food brand, started by two 2nd-gen Chinese Americans, offering yummy soup dumplings, noodles, and sauces
Hoyehh
Chili oil inspired by Chinese-Vietnamese flavors, started by our Harry Trinh’s (our head of design) brother! It’s Cantonese for good stuff.
Lao Gan Ma
The OG.
