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Working with Creators and Influencers 101: A Panel with Influencer Social Responsibility (ISR)™

  • Welcome to Chinatown 115 Bowery New York, NY, 10002 United States (map)

Come learn from leaders in the influencer space about how to build authentic partnerships with creators that drive growth for your business.

We’ll be diving into best practices, different types of collaborations, how to find aligned creators and more!

Panelists:

Viveca Chow

creator & actress

Viveca Chow is an actress and NYC Lifestyle expert. During the pandemic, she was really affected by the negative stigma surrounding the AAPI community. This inspired her to create content on her social platforms hoping to change the narrative to spread a little more creativity and positivity. She now specializes in tiny moments of happiness in her day-to-day—promoting and uplifting AAPI businesses along the way.

@viveca_chow | Website

Amy Coleman

talent relations & partnerships at LA MER

@amyadelecoleman | LinkedIn

Jade Beguelin

co-founder & CEO of 4AM Skin

Jade Beguelin is the co-founder and CEO of 4AM SKIN who began her career as a derivatives trader at JP Morgan before spending over 3 years at Ampush (named the McKinsey of growth marketing by Techcrunch). Her experience spans managing 7-figure marketing budgets for top DTC brands to tactical strategic consulting for early stealth ventures, before going full-time on 4AM at the end of 2022. Launched in July 2021, 4AM SKIN delivers modern skincare that combines cutting edge science, on-the-go convenience and next level brand story. The brand’s launch was featured in Vogue Magazine; their hero product The Routine was named a W Mag Select; and Jade was recognized as part of Forbes’ 30 under 30 Class of 2025. One of the key drivers of growth for 4AM has been their community on TikTok, where #4amskin now boasts over 8M views and Jade herself has accumulated over 150k followers.

@jadebeguelin | LinkedIn

About Influencer Social Responsibility (ISR)™

ISR is a social impact agency building bridges between the social impact & social media space and empowering creators to use their platforms for good. 

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Open Office Hours

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May 30

Culinary Workshop: 台灣粽子 Taiwanese Zongzi